Kellogg's Bold Move: Ditching Artificial Dyes by End of This Year

WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.

The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027.

But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors.