Coachella 2026: Wildest Billboards of Ethel Cain, CMAT, Major Lazer and More!

As music fans head to Coachella 2026, a variety of eye-catching billboards line the route in Indio, California. Featuring messages from artists like Ethel Cain, Justin Bieber, and Karol G, these advertisements set the stage for festival excitement.

Unique Messages from Artists

Ethel Cain's billboard offers a Southern Gothic twist with the phrase "Go see Ethel Cain or the Devil will get you," paired with an illustration of a scythe-wielding girl. This nods to a well-known sign on Interstate 65.

CMAT draws attention with her billboard using Gaelic text that says, "Coachella, don’t be a b*tch," featuring a floating mouth and incorporating red, white, and blue colors.

Major Lazer and Katseye Highlighted

Major Lazer keeps things direct with an iMessage-style invite: "Come shake that lil Ozempic ass Sunday 6 pm at Major Lazer."

Katseye presents two contrasting billboards referencing their songs “Pinky Up” and “Gnarly,” creating buzz for their Coachella debut.

Star-Studded Lineup Promotes Their Sets

Addison Rae uses currency imagery for her advertisement featuring herself on a $1 million bill to promote her performances.

Karol G enhances her historic headline role with ten billboards, including one showing her name spelled out in hot sauce.

Justin Bieber brands his billboards with his album title "Swag" and collaborates on quirky ads featuring peaches as a playful nod to his song.

Sabrina Carpenter rounds up with clever messaging in red text teasing viewers as they approach more visuals along the highway.