Kate Moss & Emily Ratajkowski Dazzle in Barely-There Gucci Purse Fashion

Kate Moss and Emily Ratajkowski have become the new faces of Gucci, showcasing the brand’s latest handbags in a campaign titled "Beauty and the Bag."

The Campaign Details

The campaign, captured by photographers Mert Alaş and Marcus Piggott, emphasizes the significance of the Gucci bag by styling it as the primary item worn by each model. Moss and Ratajkowski display various styles with minimal clothing to highlight the bags.

Highlighting Iconic Styles

In one image, Kate Moss poses with a large brown Borsetto bag covering her chest, paired with matching panties. Her longstanding association with Gucci includes runway appearances dating back to 1995.

Emily Ratajkowski appears with a logo-clad tote over her body and also participates in Gucci’s summer ad campaigns. She debuted on their runway during Milan Fashion Week, wearing a crystal-covered minidress.

Legacy and New Beginnings

Moss has worked with Gucci for decades, aligning with different fashion eras introduced by the brand. Recently, she returned to the runway for Demna's debut collection after a 25-year hiatus. Meanwhile, Ratajkowski represents a fresh face for the house in recent shows and campaigns.