Buffalo Wild Wings Launches Wing-Flavored Espresso Protein Drink

Buffalo Wild Wings has launched a limited-time cocktail called the Espresso Proteini, which combines caffeine, protein, and wing flavoring. This drink is available from March 13 to March 15 at select locations.

Ingredients in the Espresso Proteini

The cocktail is a spin on the traditional espresso martini and includes ingredients such as espresso, standard components of an espresso martini, Buffalo Dry Rub seasoning, and Muscle Milk protein powder. It offers 10 grams of protein.

The Espresso Proteini is priced at $12 or $20 when paired with a six-piece boneless wings order.

A Unique Promotional Strategy

This cocktail release aligns with National Espresso Martini Day, providing Buffalo Wild Wings with a unique menu item that merges fitness trends with bar culture. The addition of wing seasoning and protein powder introduces a new twist to the classic espresso martini.

The promotional drink will be available for a limited three-day period while supplies last at participating locations. Whether for its novelty or unusual mix of flavors, the Espresso Proteini aims to capture customer interest during its brief run.