Sydney Sweeney Goes Bold for Syrn’s ‘Midnight Snack’ Launch

Sydney Sweeney has introduced a new unisex collection from her lingerie brand, Syrn. The Midnight Snack collection marks a shift towards more inclusive styles.

Launch of the Collection

The 28-year-old "Euphoria" star released the Midnight Snack line on Tuesday. Sweeney announced that this collection is treating both men and women, featuring styles such as the Better On You Unisex Button-Down Shirt.

Previous Collections and Brand Vision

This is Syrn’s third collection since its launch in January. Previous lines focused on lace-heavy designs, while Midnight Snack offers cotton separates aimed at comfort and style.

Sweeney's goal with Syrn is to create lingerie meant for personal enjoyment, countering criticisms of catering to the male gaze.

Campaign Imagery

The campaign for Midnight Snack emphasizes playful energy. Images include Sweeney modeling the new designs alongside a male model in Syrn boxers.