Bad Bunny's Super Bowl 2026 Halftime Show Viewership Revealed

Bad Bunny headlined the Super Bowl 2026 halftime show and garnered massive viewership. The event set a new record with four billion views in the first 24 hours, marking a 137% increase from the previous year. In the United States, he attracted an average of 128.2 million viewers.

During his performance on February 8, Bad Bunny honored his Puerto Rican roots by starting in a sugarcane field setting. He later transitioned to a front porch and was joined by celebrities like Pedro Pascal, Jessica Alba, and Alix Earle. Surprise guests Ricky Martin and Lady Gaga appeared before he closed with a message about love.

Bad Bunny wore a custom jersey with "Ocasio" and No. 64 as a tribute to his uncle who played football. His selection as the halftime show headliner was met with criticism but defended by NFL commissioner Roger Goodell, emphasizing Bad Bunny's popularity and entertainment value. Goodell acknowledged past backlash over performer choices.

Lady Gaga joined Bad Bunny on stage during the halftime show, singing a new version of "Die With a Smile." Goodell expressed confidence in Bad Bunny's performance, anticipating an exciting and unifying moment. Bad Bunny reassured English-speaking audiences that they would enjoy the show, emphasizing the importance of having fun and dancing.